Originally started by an Italian artist, Simone Legno. He later pair with Hard Candy founders, Dineh and Pooneh Mohajer, to create the brand Tokidoki has become. This company has a fresh, funky, young feel. Legno cites Japan as his inspiration.
Each character in their collections has a cute story. Here's one about Mozzarella, a gun toteing cow---->"What Mozzarella leads the Moofia, a gang assembled to extort milk from the lunchboxes of schoolyard bullies. Mozzarella and the Moofia are loving and kind to good kids, but ruthless and feared by those who harass the innocent. By taking milk from the bad and giving it to the good, they know the good will grow up strong and healthy to protect themselves. To the Moofia, milk is power and protection." Who thinks of this stuff?!?!
Today they make everything from makeup to bags to phone covers. All of their items are reasonably priced and will for sure set you apart from the crowd.
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